Blazebridge Academy
- Posted on
The concept of “Q5,” a term used by marketing teams to describe the period between late December and mid-January, represents a unique opportunity for driving sales post-Christmas. This period, while not officially recognized, stands out as a separate phase from other holiday promotions, allowing brands to focus their advertising strategies distinctly.
Meta has embraced this concept by releasing a 6-page guide on “post-holiday peak performance,” offering insights and tactics for marketers to optimize their campaigns during this time.
The guide provides valuable data on ad performance, tactical tips for campaign improvement, promotional ideas, and other relevant information. While “Q5” may not be a traditional marketing term, it reflects a shift in consumer focus and offers fresh opportunities for brands to engage with their audience post-holidays. The guide from Meta is available for download, providing useful insights for marketers looking to capitalize on this period.
You can download Meta’s “Post-Holiday Peak Performance” guide here.
